Objectives

As Hanifay, with the short, medium, and long-term objectives we have set, we aim to create a significant impact in our industry and achieve a strong position in the international market. We target progress across a wide range of areas, from customer satisfaction to digital transformation, from environmentally friendly practices to compliance with global standards, while prioritizing quality and trust in every step we take.

Short-Term Objectives

1. Customer Satisfaction
   • Establish regular feedback and analysis processes to increase customer satisfaction rate above 95%.
   • Additionally, reduce product delivery times below industry standards.
2. Supply Chain and Logistics Development
   • Develop software infrastructures to save time in logistics processes.
   • Also, collaborate with new and reliable suppliers to increase product variety.
3. International Market Access
   • Initiate reliable and sustainable commercial activities in new countries.
   • Furthermore, continuously increase export volume.
4. Strengthening E-Commerce Infrastructure
   • Continuously improve the e-commerce platform to enhance user experience.
   • Continuously develop secure payment system integrations on the platform.
   • Direct 80% of users to mobile shopping through mobile compatibility improvements.

Medium-Term Goals

1. Brand Awareness Enhancement
   • Increase the digital marketing budget to industry standards in order to become a globally recognized brand.
   • Participate in international fairs and events to establish new business partnerships.
2. Environmentally Friendly Practices
   • Increase the use of sustainable packaging to 100%.
   • Develop environmentally friendly solutions in logistics processes to reduce the carbon footprint.
3. Employee Training and Talent Development
   • Organize training programs for employees in their areas of expertise.
   • Implement innovation programs within the company to bring new ideas from employees to life.
4. Expansion of E-Commerce Activities
   • Increase revenue diversification by adding new product categories and service areas.
   • Increase the annual number of users on the e-commerce platform by 50%.

Long-Term Goals

1. Leadership in the Industry
   • Become one of the industry leaders in import and export.
   • Establish an active trade network in at least 10 different countries.
2. Complete Digitalization
   • Achieve 100% digitalization of business processes to eliminate paper consumption.
   • Use AI-based data analysis to respond more quickly to market demands.
3. Customer Loyalty Program Development
   • Increase customer repurchase rate by 70% through loyalty programs.
   • Establish a VIP customer service unit to offer exclusive privileges to customers.
4. Compliance with Global Standards
   • Obtain ISO 14001 Environmental Management System and ISO 27001 Information Security certifications.
   • Ensure full compliance with the regulations of the countries where operations are conducted.